High school study shows love for Apple, P2P music sharing

Filed under: Portable Audio, Portable Video
In today’s episode of “no surprises here,” we look at a recent study published by Piper Jaffray & Company which attempts to take an intimate look inside the minds of high schoolers across the US. As you’d probably expect, none of the results were all that shocking. When asked about MP3 players, some 82-percent of those that already owned some form of DAP stated that it was an iPod, which was slightly up from last fall. Additionally, 64-percent of those surveyed admitted to downloading music illegally, which may actually be an (ever-so-slightly) positive figure considering that the percentage actually dropped from 72-percent in 2006. As for the iPhone, just 3-percent of students claimed that they owned one, but nearly 10-percent stated that they were looking to pick one up “within the next six months.”
[Via CNET, image courtesy of MSN]
 
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Original post by Darren Murph